Infomal Information
12.21.2005
Explain easily what is the main point of this article. Explain the main point, how to explain it and what is its importance.
Chasm Group partner Mark Cavender's keynote address, Technology Adoption and the Consumer: Separating Facts from Fantasy, made innovation seem more distant than any of the other speakers were willing to concede. "We are a long way from getting to consumers with these technologies," Cavender said, terming them "discontinuous innovations", or advances that will take a great deal of time to work themselves into everyday life. Cavender explained that in order to cross the chasm between the precious few consumers who are interested in the newest technologies and those who are a part of the mass market, home networks will have to be "goof proof, 100 percent solutions" for a niche market first. "Find people with something broken that needs to be fixed," Cavender said, and that niche market will tell others of a product's benefits, until the product at last loses its discontinuous nature.
Subheading could look like this
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| Energy type | EU standard | Currently used |
|---|---|---|
| Solar | 3,7 | 5 |
| Wind | 8.4 | 15,5 |
Medium sized heading
Energy conservation, as an aspect of home networking that may help sell it to the mass market, is an issue about which many in attendance felt strongly
- Some item in the list
- Another item in the list
Quite small heading
Energy conservation, as an aspect of home networking that may help sell it to the mass market, is an issue about which many in attendance felt strongly
Really small heading
Energy conservation, as an aspect of home networking that may help sell it to the mass market, is an issue about which many in attendance felt strongly
- First item in the list
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Ridiculously small heading
Energy conservation, as an aspect of home networking that may help sell it to the mass market, is an issue about which many in attendance felt strongly
- Solar energy
- Source: Sun
- Availability: in abundance