Success?
It is essential to appear contemporary on the Internet.
For a market leader to be able to revitalize its web appearance with such small monetary effort is significant. Brand image change was just what was aimed at. It was noticeable uplift from previous.
Popularity of the site has roared since the redesign according to Red Sheriff user analysis:
Turnover in year 2003 was 73.1 million euros.
Getting to know standards and using them has large economical value. However the step towards standards might have been leap taken too hastily since not enough was researched nor tested beforehand. Mixture of old and new technologies combined in frames has made some unknown and still unsolved problems arise.